The SABON Story

 

FROM TEL AVIV TO THE WORLD, GUIDED BY THE PASSION OF ITS FOUNDERS

 

In 1997, 2 childhood friends opened a small soap shop, using a 70 year old native Australian recipe they had garnered from their travels.

 

SABON – from the semitic word “soap” was born.

 

From these fresh, handmade soaps, the brand expanded to body and home care, offering a wide range of products in delightful textures and fragrances.

 

 

20 years later, SABON is operated in 180 locations worldwide.

 

 

 

Focused on natural ingredients and beneficial minerals from the Dead Sea

 

The healing and relaxing powers of nature are at the heart of SABON’s philosophy.

 

Since early days, the brand has been committed to source high quality natural ingredients such as salt, mud, algae (weeds) from the Dead Sea, and carefully select botanicals elements from the Mediterranean and beyond, such as Olive oil, Shea butter and essential oils from various plants and fruits.

Generously integrated into the products, they provide the skin with gentle care, nourishment and softness.

 

We believe in taking back time for ourselves, to recharge and connect with what’s truly important

 

SABON belief is “nothing has more power to transform moods, boost energy and inspire confidence, than one’s personal fragrance… 

A fragrance can make a major difference as to how you feel and experience your surroundings.

 

 

In 1997, SABON’s co-founder and nose of the house concocted the brand’s first fragrance, Patchouli-Lavender-Vanilla. It soon became SABON’s star scent featured in all body ritual. Many other fragrances followed since.

 

 

SABON wants to turn the bath time into a holistic experience for everyone.

 

 

SABON enriches customers’ lives with nurturing and pleasurable products for a multi sensual experience.

 

A PROPRIETARY 3-STEPS BODY CARE RITUAL

 

The first step is to wash with SHOWER OIL, a gentle and rich cleanser composed of 4 botanical oils to smooth and protect the skin.

 

The second step is BODY SCRUB, a unique recipe combining Dead Sea salts and 4 botanical oils to exfoliate and soothe the skin. 

One jar is sold every 90 seconds around the world!

 

The last step is moisturizing with a choice of light to richer textures composed of natural ingredients and botanical oils to provide lasting comfort and nourishment to the skin.

 

 

A SENSE OF WARMTH AND HOSPITALITY AND A CULTURE OF SHARING

 

In each store, guided by the staff, consumers are invited to try the ritual on their hands around the emblematic water well.

 

At Maison SABON, all customers are received as guests and are invited to discover our world of care and pleasure.

 

AN ARTISANAL APPROACH

 

Born of handmade soaps, sold fresh and by weight, SABON’s story remains one of the genuine, emotion driven craftsmanship. Even after expanding to the world, the brand has kept its artisanal and authentic feel and philosophy.

 

The store’s simple décor, with natural materials gives the products a center stage.

 

It also conveys a sense of abundance reminiscent of quaint street markets.

Its homelike atmosphere provides a welcoming feeling and triggers in customers the curiosity to roam, touch and try the products.

 

For the packaging, clear glass containers, showing the contents, are preferred.

 

All our formulations are concocted in-house, using traditional recipes and natural ingredients.

 

The art of gifting is another dimension of the brand: SABON’s products are pleasurable to purchase as gifts to oneself as well as loved ones.

 

Through artisanal, nurturing and pampering products 

made with knowledge and love, we give our customers an opportunity to create memorable moments to replenish, enriching their lives with peace and comfort.

 

 

 

SABON,

The home that enlivens heart and senses.